I've come across some staggeringly stupid business decisions in my time and Cadbury just made one of the worst kind with their announcement they'll close their Dunedin factory. The factory at Dunedin in the South Island of New Zealand can trace its roots back to the 1880's. Cadbury is a name that regularly comes first in New Zealand when measuring most trusted brand.
Read about the closure here: http://www.newshub.co.nz/home/money/2017/02/dunedin-s-iconic-cadbury-factory-set-to-close.html
From this day forward, that's it for Cadbury as far as I'm concerned, I'll no longer consume anything made by them.
Why move production to Melbourne, Australia? The answer must be something silly like the management team don't like visiting Dunedin. They probably prefer Melbourne. It can't be that the factory in Dunedin is losing money, because it isn't, or that they're not up to standard, as such a claim would be patently false.
And the comments I'm hearing, that they export 70% of their output is a good thing, not a negative. Aren't businesses meant to export?
Australians don't do anything better than New Zealand. Okay, so they drink beer better and they laze around all day, that they manage to excel at. But in everything else, New Zealand is better and every Australian knows it. I can't think of a single thing that Australians make that amounts to half a tin of anything. Some bean counter wanting to close a famous factory (I chose my words carefully) is close to insanity. It is certainly incompetence.
Don't buy anything Cadbury.
Oh and check out this link from the UK illustrating just how stupid Cadbury have been of late...http://www.telegraph.co.uk/food-and-drink/features/the-many-ways-cadbury-is-losing-its-magic/
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