Boiled down I have three broad rules related to stock market investment.
1. Boring is best
If the industry is out of date, no-one wants to know about it any more, isn't sexy, isn't highly technological, people laugh if you mention it or better still, have never heard of it and have no idea what it does exactly, then I'm interested in it.
2. Don't pay too much
That great company may be the bees knees, have great management, reasonable debt levels and has been making solid profits for a hundred years; but if it's over-priced it's still a no go.
3. It must be solid
The company must be respected, well managed, have a dominant position within its market, have brands that resonate, and been around quite a while.
My advice: take your own advice and use these three rules, then you'll likely do better than any investment adviser. Want a snapshot of how good returns can be? Check this out >>Do Not Click Here<< Nah, go on you can click it, what it shows is that by applying my three rules you can achieve better than a 40% return in less than a year.
To discuss please visit the forum. Your ideas are valued.
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