August 05, 2019

The Jacinda Ardern Media Approach

I've finally figured out the media approach of New Zealand's Prime Minister, Jacinda Ardern. She's known for jotting things on the back of an envelope or in a notebook so I'll describe her approach imagining looking over her shoulder at her notes and sounding the way she does....

Talk about:
Communidies
Opportunidies
Diversidy
Tamariki
Kuia
( add other Maori words as appropriate)
Absoludely
Remember to nod nod nod
Concerned frown - nod nod nod (three nods, nice)
Position face for photograph, ensure photographer ready
Compassionate smile, embrace someone.

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