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October 03, 2024

Female Business

Women come up with some really good products and are often behind very good businesses. Another of my favorite stock picks is Waldencast (NasdaqCM - WALD), a startup cosmetics company making all the right moves. One of its founders is Ms Hind Sebti. She's originally from Morocco and holds a masters in industrial engineering from INSA Lyon in France. Her background includes roles at Procter & Gamble and L'Oreal.

You may not have heard of Waldencast, but if following the beauty industry you'll have heard of Milk Makeup. They promote their products using influencers on platforms such as YouTube. 

Waldencast's investor page can be found here: https://ir.waldencast.com

The company also has Waldencast Ventures, which incubates and accelerates beauty brands. One of these is Whind, brought to the company by Ms Hebti herself. Here is a link to Whind: https://whind.com/en-row They match makeup to darker skin tones, and embody a look that enhances what we used to call the exotic look. 

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