Caterpillar Lacklustre

Caterpillar have announced another rejig, this time letting 10,000 staff go in its quest to lower costs and get back on track. Caterpillar look to set a new low in 2016; setting the milestone of four years of lagging sales, unprecedented in its history  >>Link<<

Study the graph to get the picture...

Right now, with the slide ongoing, I'd say Caterpillar are a good buy. Hell, their market cap is under $40 billion.

Caterpillar have challenges ahead for sure, but my bet is they'll handle it. Those challenges include making headway in China. Right now that isn't the case, buyers there, like many other buyers in the emerging market countries, look at price and make their equipment procurement decisions on price alone. In North America, Japan and Western Europe, the whole of life cost is paramount and on that basis Caterpillar win hands down. They're by far the best machine in most categories; but particularly their medium to large Wheel Loaders and Dozers.

Caterpillar have never made a good excavator though and that must be addressed. Hitachi are the standard there and they link up with Deere, so on that front Cat has a real fight on its hands. Caterpillar had better knuckle down and develop strong excavators. Either that or buy someone out who does. They've acquired technology in the past, Perkins comes to mind, so this should not be a problem.

Caterpillar has a strong financing arm, but at the dealer level they need to be more engaged with the end-user. I've stopped counting the number of times contractors in the USA have told me they prefer John Deere due to the local Cat dealer being rude to them. Many Cat dealers in the USA have an attitude of you are privileged to be dealing with them and that has to stop. Consider 60% of Cat sales are in the USA and you can see they have a problem.

Good management can solve any of the challenges I've highlighted. Have the senior managers looked in the mirror and asked themselves if they're up to the task?

(Note: These opinions are information only and do not constitute investment advice. If you need investment advice on these stocks or anything else for that matter, talk to your recognised and professional investment adviser. Better still, do your own research and act on it confident in your own ability.)